Franki Hobson

Franki Hobson

Franki & Maxwell. Photography by Cloud Nine Photography.

About Franki Hobson

Franki Hobson has more than 17  years’ experience as an editor, journalist and freelance writer. She earned her stripes at Cosmopolitan magazine as the Features Director before becoming Editor of Cosmopolitan Hair & Beauty, Bride, Pregnancy and Health magazines. Franki was also the Editorial Director of Australia’s number one teen magazine, DOLLY, just as emoticons entered the vernacular 🙂 No subject matter is off limits, from teen peer pressure and fashion to pregnancy, weddings, celebrities, parenting, health & wellbeing, career, cash, homes, beauty, fashion and travel.

Franki lives in Sydney with her son, Maxwell. When she’s not making exploding volcanoes (hint: bi-carb soda + vinegar) or taking a spin on her bike, you’ll find her writing about the things she loves or travelling the world with her son.

Franki is currently the Editor of, the Contributing Women’s Lifestyle Editor at The Carousel, and freelances for a range of websites including The Sydney Morning Herald, The Age and Good Food.

Franki also writes branded content for a range of clients and media outlets. Clients include (conceptualising and writing the stories for from December 2014 to April 2016: The Carousel), Athletes Foot (SMH & The Age – Fairfax), SMEG ( – Fairfax), Apply Direct (SMH & The Age – Fairfax), Doltone House (The Carousel), Mortein (The Carousel), Caroma (The Carousel) and ING Direct (SMH & The Age – Fairfax) to name a few.

Franki is also a Netflix Ambassador.

Follow Franki at:

Twitter: @Frankihobson

Instagram: @Frankihobson

Youtube: Franki’s Youtube