Franki Hobson

Franki Hobson

Franki & her son Maxwell. Photography by Cloud Nine Photography.

About Franki Hobson

Franki Hobson has more than 17  years’ experience as an editor, journalist and freelance writer. She earned her stripes at Cosmopolitan magazine as the Features Director before becoming Editor of Cosmopolitan Hair & Beauty, Bride, Pregnancy and Health magazines. Franki was also the Editorial Director of Australia’s number one teen magazine, DOLLY, just as emoticons entered the vernacular 🙂 No subject matter is off limits, from teen peer pressure and fashion to pregnancy, weddings, celebrities, parenting, health & wellbeing, career, cash, homes, beauty, fashion and travel.

Today, Franki is the Editor of women’s lifestyle, parenting and health website, where she continues to write about all the subjects she’s passionate about.

Healthy Parenting Hacks I Swear By

Franki & Maxwell pounding the pavement. Photography by Simona Janek

To pay the bills, Franki freelances for a range of websites including The Sydney Morning Herald, The Age, Good Food, as well as a range of women’s lifestyle magazines.

Because she’s not busy enough… Franki also writes branded content for a range of clients and media outlets. Clients have included (conceptualising and writing the stories for from December 2014 to April 2016: The Carousel), Disney (The Carousel), Athletes Foot (SMH & The Age – Fairfax), SMEG ( – Fairfax), Apply Direct (SMH & The Age – Fairfax), Doltone House (The Carousel), Mortein (The Carousel), Caroma (The Carousel) and ING Direct (SMH & The Age – Fairfax) to name a few.

Franki is also a Netflix Ambassador, which means she has a legitimate excuse to curl up on the couch and indulge in Disney flicks with her son, Maxwell, and step-son, Daniel, both 8.

I’m 42 And Pregnant! And It Wasn’t An Accident

Oh yeah, Franki is pregnant too. Baby number two is due August 29, 2017. Stay tuned! Photography by Simona Janek

Want to know more about Franki? Here’s a few personal stories she has shared with her readers …

♥  5 Things I Know About Working On DOLLY Magazine 

♥ 500 Things I Know About Working on Cosmopolitan Magazine

♥ Magazine Closures, Redundency & A New Career

♥ Being A New Mum, Relationship Breakdowns & Finding Me Again

♥ Single Mum? 6 Perks To Take Advantage Of!

 I’m 42 And Pregnant! And It Wasn’t An Accident

♥ Father’s Day! 9 Reasons Why My Dad Is My Superhero…

 Healthy Parenting Hacks I Swear By 

 Mum’s New Brush Stroke Eyebrow Tattoos

 Fraser Island Whale Watching: 16 Top Family Activities

Follow Franki at:

Twitter: @Frankihobson

Instagram: @Frankihobson

Youtube: Franki’s Youtube